Client history

Quick Answers
Have you ever had any "consumer products" clients?

Certainly. We’ve marketed a number of “consumer” products; everything from parental-control software to home computers, peripherals, and home-office equipment. And work we’ve produced has reached millions of consumers. However, the majority of our clients market products and services to businesspeople.

Why are so many of your clients B2B?

We like selling to business and industrial buyers. They tend to be more analytical and rational, and appreciate a logical, persuasive story based more on facts, features, and benefits than emotion. That’s not to say emotion is not a factor; it’s just that it’s less important in the final equation than logic.

In addition, we’ve found some of the most intelligent, creative and imaginative people within our clients selling products or services to other businesses. They give us the opportunity to produce highly creative work for their very targeted prospects that would be impractical to execute against much larger and more diverse audiences. Finally, they are businesspeople – as we are – who like our dedication to measurability and accountability, and our use of established processes to deliver results.

Are you interested in adding new clients?

Of course we are – if they are the right types of clients. There is an established hurdle, however: we decided long ago to focus on gaining new clients referred to us by others we know and trust; people who could personally vouch for the prospective client’s integrity, ability and willingness to pay their bills, and demeanor. Very rarely have we had success with a new client who did not come to us through this process – but it does happen.

How can I tell if I’m a Client from Hell?

If you’re even concerned that you might be a Client from Hell, chances are you probably aren’t. True Clients from Hell enjoy being thought of as that. They think it somehow puts everyone on notice that they’re going to have to work a lot harder – and our favorite moronic directive: “work smarter” – than they would for other clients.

However, if you’re still wondering, just take this simple test:

    I’m interested in learning more... This is the stupidest idea I’ve ever seen – did some idiot dream this up? Frankly, I’m amazed you’d waste my time with this junk... I expected better from you...

Still wondering?

High Technology

Acsis, Inc. (supply chain management middleware)
AmeriQuest Technologies (computer products/services distribution)
Brother International (office machines, printers, labelers, laminators, service and e-commerce)
Comcast Commercial Online (high-speed cable-modem access)
Commodore Business Machines (CD-ROM multimedia titles)
Crowe Chizek LLP (Baan software reseller and systems integrator)
Dynamic Strategies, Inc. (managed IT services)
EDI*Able (Electronic Data Interchange software)
Eastern Telelogic Corp. (fiber-optic telecommunications)
Experian
InterDigital
MaxTech/GVC (modems, network peripherals, notebooks, monitors)
Microdyne (networking hardware and software)
Olivetti Office USA (PCs and printers)
Princeton Graphic Systems (high-res monitors and scanners)
Prophet 21 (RS/6000-based distribution system management software)
Raidtec (mass storage solutions)
SafetyNet (parental control solutions)
Unisys (servers)
Vaticor (IP infrastructure management services)
WinSpy (computer monitoring solutions)

Financial/Accounting

Advanta Corp.
Colonial National Bank
KPMG Peat Marwick
Laventhol & Horwarth
Reuters (online trading)

Professional Services

Barrack, Rodos & Bacine
Bryn Mawr Dental Associates
Integrated Compliance Solutions
NRI
Reuters
The Outsourcing Partnership

Professional Education

American Institute of Certified Public Accountants (AICPA)
Bisk/Totaltape (online and software-based accounting reviews and CPE, and online BA, BS, and MBA-degree programs)
Foundation for Accounting Education (NY Society of CPAs)
MicroMash (accounting and legal education software)
Dentalife (professional education seminars for dentists/hygienists)

Industrial

Amacoil/Uhing (linear drives)
Asbestos Control Technology, Inc.
FMC (flame retardants)
ICS Learning Systems Business & Industrial Training
Moore Transport (manufacturer-to-dealer automotive delivery)
Seaview Thermal Systems (environmental site remediation)