Staff & agency experience

Quick Answers
Have you ever had any "consumer products" clients?

Certainly. We’ve marketed a number of “consumer” products; everything from parental-control software to home computers, peripherals, and home-office equipment. And work we’ve produced has reached millions of consumers. However, the majority of our clients market products and services to businesspeople.

Why are so many of your clients B2B?

We like selling to business and industrial buyers. They tend to be more analytical and rational, and appreciate a logical, persuasive story based more on facts, features, and benefits than emotion. That’s not to say emotion is not a factor; it’s just that it’s less important in the final equation than logic.

In addition, we’ve found some of the most intelligent, creative and imaginative people within our clients selling products or services to other businesses. They give us the opportunity to produce highly creative work for their very targeted prospects that would be impractical to execute against much larger and more diverse audiences. Finally, they are businesspeople – as we are – who like our dedication to measurability and accountability, and our use of established processes to deliver results.

Are you interested in adding new clients?

Of course we are – if they are the right types of clients. There is an established hurdle, however: we decided long ago to focus on gaining new clients referred to us by others we know and trust; people who could personally vouch for the prospective client’s integrity, ability and willingness to pay their bills, and demeanor. Very rarely have we had success with a new client who did not come to us through this process – but it does happen.

How can I tell if I’m a Client from Hell?

If you’re even concerned that you might be a Client from Hell, chances are you probably aren’t. True Clients from Hell enjoy being thought of as that. They think it somehow puts everyone on notice that they’re going to have to work a lot harder – and our favorite moronic directive: “work smarter” – than they would for other clients.

However, if you’re still wondering, just take this simple test:

    I’m interested in learning more... This is the stupidest idea I’ve ever seen – did some idiot dream this up? Frankly, I’m amazed you’d waste my time with this junk... I expected better from you...

Still wondering?

High Technology

Launched Software Digest, National Software Testing Laboratories.
Launched Quantumlink (now America Online).
Launched the Commodore 128 and Amiga computers.
Launched Philadelphia's first and largest fiber-optic telecommunications network.
Launched Okidata's first entry into laser printers, and its modems.
Repositioned Okidata back to its tank-tough theme with the launch of its 390-Series dot matrix printers, restoring Okidata's image with resellers and consumers as a maker of rugged, reliable dot matrix printers.
Opened distribution channels for the Sperry PC/IT computer, selling almost $35,000,000 of product in 90 days.
Created and implemented a VAR strategy for Olivetti's PCs that produced about 2,000 requests for VAR authorizations and more information within four months.
Assisted in the launches of a wide variety of Brother Products for SOHO/Remote office and corporate markets.
Created the design and graphics of, and marketing for, Brother's first U.S. e-commerce Web site – BrotherMall.com – to sell supplies directly to end users.
Launched MaxTech modems, networking products, monitors, and notebooks, including naming and launching the now-trademarked Yesbook notebook computer.
Developed a direct-response program for Prophet 21 that produced the most leads in their 30-year history.
Created and executed a mailing to 2,800 former customers of AmeriQuest that brought back more than 700 customers and delivered more than $9 million in incremental sales.
Launched the Baan software systems integration division of Crowe Chizek via an integrated lead-generating direct response program directed at the middle market.


Publishing

Acquired and integrated five city and regional magazines into a regional magazine network.
Developed two in-flight magazines.
Created and produced an executive-level biweekly newsletter analyzing energy policy and legislation which ran for five years, achieving a subscriber base of 10,000.
Turned around Commodore Magazine to profitability in one year, reversing five previous years of break-even operation. Propelled it to one of the top-ten computer titles in paid circulation in America at that time, according to Adweek, with average newsstand sell- throughs of 70% and a paid subscriber base of more than 250,000.


Professional Education

Created and executed the complete marketing program for MicroMash, a producer of computer-based accounting education software for professionals. During an 11-year relationship with MicroMash, this program covered all the marketing of the following products:

CPA Exam Review
CMA Exam Review (included launch)
CIA Exam Review (included launch)
CFM Exam Review (included launch)
EA (SEE Exam) Review (included launch)
CFM Exam Review (included launch)
CISA Exam Review (included launch)
MicroMash Bar Exam Review (included launch)
Continuing Professional Education (CPE) (included launch)


There are many more stories to tell, but these alone should give you a good idea of the talent and experience we offer.

We believe we can do an excellent job for you, too, drawing on the rich resources of our agency.