The whole truth

Quick Answers
Aren’t you like most ad agencies?

Not really. We’re structured differently – there’s no defined “wall” separating account management and creative, for example. Account managers here are good writers as well as planners and administrators. Designers often have direct contact with clients. Everybody here is briefed every morning on every project so there’s no need for separation. Also, by having clients work directly with creative – either with the account manager or the designer – things move faster and more productively.

Are you a “full service” agency?

We provide full service to every one of our clients – whatever they need, we will provide or arrange for it, if they like. It’s really that simple, and that easy for our clients. They have a single point of contact for anything they need. If we don’t have a service they request, we’ll arrange for it and take responsibility for supervising it.

Do you use freelancers?

We rarely use freelancers, except for technical programming/scripting issues, photography, and even then we only work with those folks we already know. So if you’re a freelance copywriter or designer or artist, please do not “bomb” us with samples of your work hoping to change our mind. We won’t change our mind, and sending us your stuff repeatedly dramatically minimizes your already miniscule chances of ever getting an assignment from us.

Why haven’t I heard of you before?

We’re more interested in promoting our clients’ products and services than promoting ourselves. We don’t have a “new business” function here; most of our clients come to us by referral. Consequently, we don’t issue press releases, run ads for ourselves, etc. Most of our clients are not here in Philadelphia, either, although the bulk of our suppliers and vendors are. And since we don’t aggressively solicit new clients “in play” we rarely bump into other agencies in our local area.

What awards have you won?

None, directly, as far as we know, primarily because we don’t enter our own work into the awards competitions – we’re usually too busy doing our clients’ work to take time out for this. However, some of our clients have won prestigious national and international awards based on the work we’ve done for them. More power to them – they deserve the credit, anyway.

Who are your clients?

We’ve done projects for a lot of good organizations over the past couple of years. These include, alphabetically: Acsis, Inc.; Barrack, Rodos & Bacine; Brother International; Computer B.O.S.S. (SafetyNet & WinSpy); Dynamic Strategies; Experian; Glowpoint; Integrated Compliance Solutions; InterDigital; International Direct Response; MicroMash; Moore Transport; The Outsourcing Partnership; Wire One Technologies; The Vatican; and Vaticor. For more on each, go to our Work section.

There is a very strong code of honor here. Some would say it's unrealistic for the world we live and work in, but our clients, staff and vendors appreciate it.

First and foremost, any form of deception is not tolerated. Telling the whole truth at all times – to clients, vendors and co-workers – even when you have to deliver unpleasant news, is much more than a simple virtue here; it's the first rule we teach every new employee. Break that rule and you will be fired. No exceptions. We expect the same veracity from our clients and vendors, too.

Now, we do make telling the truth at all times easy for our employees. We never put them in a position where they can't tell the whole truth. In fact, there's absolutely no reason or benefit here to bend the truth, even ever so slightly.

Employees are not incented to "pad" their time spent on a project, for example.

They are not compensated nor rewarded in any way based on their billable hours; instead they are incented to clear projects as quickly as possible so they are available for the next – perhaps more exciting – project.

Our entire business system is predicated on everyone telling the truth – from the way we track time internally, to our bookkeeping system, and through final billing – as well in all our dealings with our clients and vendors.

It's just easier that way; there's nothing for anyone to hide. And as we said earlier, everyone we deal with seems to appreciate it.