About Us

Quick Answers
Aren’t you like most ad agencies?

Not really. We’re structured differently – there’s no defined “wall” separating account management and creative, for example. Account managers here are good writers as well as planners and administrators. Designers often have direct contact with clients. Everybody here is briefed every morning on every project so there’s no need for separation. Also, by having clients work directly with creative – either with the account manager or the designer – things move faster and more productively.

Are you a “full service” agency?

We provide full service to every one of our clients – whatever they need, we will provide or arrange for it, if they like. It’s really that simple, and that easy for our clients. They have a single point of contact for anything they need. If we don’t have a service they request, we’ll arrange for it and take responsibility for supervising it.

Do you use freelancers?

We rarely use freelancers, except for technical programming/scripting issues, photography, and even then we only work with those folks we already know. So if you’re a freelance copywriter or designer or artist, please do not “bomb” us with samples of your work hoping to change our mind. We won’t change our mind, and sending us your stuff repeatedly dramatically minimizes your already miniscule chances of ever getting an assignment from us.

Why haven’t I heard of you before?

We’re more interested in promoting our clients’ products and services than promoting ourselves. We don’t have a “new business” function here; most of our clients come to us by referral. Consequently, we don’t issue press releases, run ads for ourselves, etc. Most of our clients are not here in Philadelphia, either, although the bulk of our suppliers and vendors are. And since we don’t aggressively solicit new clients “in play” we rarely bump into other agencies in our local area.

What awards have you won?

None, directly, as far as we know, primarily because we don’t enter our own work into the awards competitions – we’re usually too busy doing our clients’ work to take time out for this. However, some of our clients have won prestigious national and international awards based on the work we’ve done for them. More power to them – they deserve the credit, anyway.

Who are your clients?

We’ve done projects for a lot of good organizations over the past couple of years. These include, alphabetically: Acsis, Inc.; Barrack, Rodos & Bacine; Brother International; Computer B.O.S.S. (SafetyNet & WinSpy); Dynamic Strategies; Experian; Glowpoint; Integrated Compliance Solutions; InterDigital; International Direct Response; MicroMash; Moore Transport; The Outsourcing Partnership; Wire One Technologies; The Vatican; and Vaticor. For more on each, go to our Work section.

Kenney Marketing & Advertising is an agency designed to meet the needs of a select group of technology-oriented clients who have higher expectations for performance, service and accountability from their marketing and advertising partners.

Our relationships with these clients have endured for many years – a feat that’s very rare within our industry. And especially within the high-tech industry.

Part of the reason for our longevity with them has been the success of the work we’ve produced on their behalf, of course, in consistently driving sales of the products and services they offer. That’s what we’re paid to do.

An equally important part may be the way we treat them on a daily basis. In fact, perhaps the greatest compliment we’ve ever received came from a long-time client who once said:

I know you must have other clients. But every time I talk to you, I feel like I’m the only client you have...

And that’s the way it should always be.