Expertise

Quick Answers
Aren’t you like most ad agencies?

Not really. We’re structured differently – there’s no defined “wall” separating account management and creative, for example. Account managers here are good writers as well as planners and administrators. Designers often have direct contact with clients. Everybody here is briefed every morning on every project so there’s no need for separation. Also, by having clients work directly with creative – either with the account manager or the designer – things move faster and more productively.

Are you a “full service” agency?

We provide full service to every one of our clients – whatever they need, we will provide or arrange for it, if they like. It’s really that simple, and that easy for our clients. They have a single point of contact for anything they need. If we don’t have a service they request, we’ll arrange for it and take responsibility for supervising it.

Do you use freelancers?

We rarely use freelancers, except for technical programming/scripting issues, photography, and even then we only work with those folks we already know. So if you’re a freelance copywriter or designer or artist, please do not “bomb” us with samples of your work hoping to change our mind. We won’t change our mind, and sending us your stuff repeatedly dramatically minimizes your already miniscule chances of ever getting an assignment from us.

Why haven’t I heard of you before?

We’re more interested in promoting our clients’ products and services than promoting ourselves. We don’t have a “new business” function here; most of our clients come to us by referral. Consequently, we don’t issue press releases, run ads for ourselves, etc. Most of our clients are not here in Philadelphia, either, although the bulk of our suppliers and vendors are. And since we don’t aggressively solicit new clients “in play” we rarely bump into other agencies in our local area.

What awards have you won?

None, directly, as far as we know, primarily because we don’t enter our own work into the awards competitions – we’re usually too busy doing our clients’ work to take time out for this. However, some of our clients have won prestigious national and international awards based on the work we’ve done for them. More power to them – they deserve the credit, anyway.

Who are your clients?

We’ve done projects for a lot of good organizations over the past couple of years. These include, alphabetically: Acsis, Inc.; Barrack, Rodos & Bacine; Brother International; Computer B.O.S.S. (SafetyNet & WinSpy); Dynamic Strategies; Experian; Glowpoint; Integrated Compliance Solutions; InterDigital; International Direct Response; MicroMash; Moore Transport; The Outsourcing Partnership; Wire One Technologies; The Vatican; and Vaticor. For more on each, go to our Work section.

The high-technology marketing professionals.

We have been an integral part of many startups. We have launched new products and services. We have expanded distribution. We have turned around mature products. We understand the channels of distribution and every type of player in those channels.

In short, we have been there, at every step, and on every type of high-technology product or service. And we have done it all, including:

Market research
Strategic planning and execution
Product/service positioning
Product naming and logo development
Product/service launches
"Push" programs to enhance or expand distribution
"Pull" programs to enhance real or perceived consumer demand
Customer/client retention/restoration programs
Internet-based advertising and marketing
Trade shows/special events/promotions
National and regional marketing/advertising campaigns
Co-op programs
Direct marketing
Cross marketing programs
Packaging
Point-of-sale displays
Product/service literature
Product/service manuals


So, when you choose Kenney Marketing & Advertising for a project, total new product/service introduction, or reversing the fortunes of a mature product or service, you are getting the most experienced professional help available.

And because we have been there before, we have a sense of the history of the high-technology market. We understand exactly how the marketplace works, the key competitors and players, and how fast it changes. We are constantly in touch and doing business in this marketplace, constantly monitoring who is doing what to whom – and how well it has worked.

You can only learn what we have learned – and produce the results we have – by living and working in this marketplace every day.