A different approach to hiring

Quick Answers
Aren’t you like most ad agencies?

Not really. We’re structured differently – there’s no defined “wall” separating account management and creative, for example. Account managers here are good writers as well as planners and administrators. Designers often have direct contact with clients. Everybody here is briefed every morning on every project so there’s no need for separation. Also, by having clients work directly with creative – either with the account manager or the designer – things move faster and more productively.

Are you a “full service” agency?

We provide full service to every one of our clients – whatever they need, we will provide or arrange for it, if they like. It’s really that simple, and that easy for our clients. They have a single point of contact for anything they need. If we don’t have a service they request, we’ll arrange for it and take responsibility for supervising it.

Do you use freelancers?

We rarely use freelancers, except for technical programming/scripting issues, photography, and even then we only work with those folks we already know. So if you’re a freelance copywriter or designer or artist, please do not “bomb” us with samples of your work hoping to change our mind. We won’t change our mind, and sending us your stuff repeatedly dramatically minimizes your already miniscule chances of ever getting an assignment from us.

Why haven’t I heard of you before?

We’re more interested in promoting our clients’ products and services than promoting ourselves. We don’t have a “new business” function here; most of our clients come to us by referral. Consequently, we don’t issue press releases, run ads for ourselves, etc. Most of our clients are not here in Philadelphia, either, although the bulk of our suppliers and vendors are. And since we don’t aggressively solicit new clients “in play” we rarely bump into other agencies in our local area.

What awards have you won?

None, directly, as far as we know, primarily because we don’t enter our own work into the awards competitions – we’re usually too busy doing our clients’ work to take time out for this. However, some of our clients have won prestigious national and international awards based on the work we’ve done for them. More power to them – they deserve the credit, anyway.

Who are your clients?

We’ve done projects for a lot of good organizations over the past couple of years. These include, alphabetically: Acsis, Inc.; Barrack, Rodos & Bacine; Brother International; Computer B.O.S.S. (SafetyNet & WinSpy); Dynamic Strategies; Experian; Glowpoint; Integrated Compliance Solutions; InterDigital; International Direct Response; MicroMash; Moore Transport; The Outsourcing Partnership; Wire One Technologies; The Vatican; and Vaticor. For more on each, go to our Work section.

We look for very different traits among all our prospective employees – regardless of what area they are interviewing for – than many others in our field.

Among these are:

A passion for excellence in everything they do, to meet high, self-imposed standards
Desire to work on a variety of projects, in a variety of forms
Exceptional talent in the area they want to work in immediately, but a desire to develop additional skills in other areas
An obsession for learning and comprehending complex subjects
Exceptional written and verbal communication skills – highly articulate
Personable, courteous demeanor – someone who works well with others and is not afraid to talk directly to clients

We look for these traits in everyone we hire. So we seek, for example: talented, highly personable designers who also want to influence copy, work directly with clients, and be project leaders; account people who perform creative tasks, like writing and art direction, but are also excellent project and business managers; and accounting people who actually understand and like working with the account and creative folks as well as directly with clients.

Why is this important?

By the very nature of our hiring practices, we end up with a very different workforce; a very well-rounded, literate, articulate, conscientious and personable group. In other words, people you would enjoy associating with, even outside of day-to-day business. So doing business with them is a pleasure, not a burden.

Ask any of our clients. They love doing business with our people. The most common thing we hear about our staff from our clients is:

I can’t believe how helpful everyone is at your place.